It's about BELIEFS... And those can be highly resistant to change.

The organization development side of me flags this helpful post as injecting some new social smarts into your perspective. 
  • If you are in a larger organization, then this applies directly to culture and the leaders who help create and maintain it. 
  • If you are a one person shop, it's about your approach, beliefs, goals, strategy, and principles.
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Social is something you are, not something you do.  ~ Olivier Blanchard
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There are MANY slides, 51 in total by Olivier Blanchard.  Michael Brito has helpfully excerpted the presentation including a key feature of what ISN'T social business being about as important as what IT IS.  ~  Deb

Excerpts:  

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A change in behavior happens only after we change the way we think.

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Olivier first describes what a social business isn’t.

  • Having a social media presence isn’t a social business
  • Having digital content doesn’t make you a social business
  • Chasing followers doesn’t make you a social business

And, then he explains the core principles of social business:

  • Social is ...a core business philosophy
  • Social must be a mindset before it can become an operational model
  • A CEO who doesn’t care about creating a social company will not accidentally create one
  • Social is something you are, not something you do

And that’s just the first 10 or so slides.  These are gold and I highly recommend spending time and extracting the insights.

The key takeaway for me is that social business absolutely requires a culture shift. One company that is doing that today is clearly IBM:  Remove one genius, and there are thousands more in the network to fill the vacuum.

(Deb:  Why IBM may be the better model over the brilliant, but limited Apple is mentioned here.)

via slideshare.net

Or go to:

< These are selected top mini-blog posts from this past year of Reveln Social Business tailored for this free, sharing site of the Social Media Learning Lab >

 via britopian.com